Top Five Secrets to Toyota Camry’s Success

37a0fbca-1965-4fb0-aba4-e30b570012671The Toyota Camry has been America’s best-selling vehicle for 14 years in a row – a testament to the nation’s appreciation for the well-designed and built sedan. The secret to the Camry’s success is really no secret at all – it all boils down to the dedication of Toyota to consistently turn out a quality product year after year, making it easy for Toyota dealers to sell their customers on this great product.

The Japanese automaker sold more than 429,000 Camrys at Toyota dealerships around the country in 2015 – a small increase over its 2014 sales results. The only vehicle from another car maker that even came close to the number of Camrys sold was Honda, which sold 355,557 of its Accord line of vehicles in 2015. Toyota is currently the leading automaker in the world in terms of sales, beating U.S. rivals like GM and Ford, as well as international sales leaders such as Honda.

Good Corporate Genes

Toyota has “continuous improvement” written into its corporate DNA. This deep-running ethos permeates everything the company does, and it helps to explain how the company has been able to make each Camry model better than the last. Toyota has come a long way since it opened its first dealership in the U.S. in 1957 to compete against dominant U.S. auto companies. The Camry has also evolved from its origin as a no-nonsense, fuel efficient sedan in 1982, to become the market champion it is today.

09f36784-ab23-458b-be72-1ee386ed9cf31Toyota is known for its forward thinking and its deliberative decision making process. Toyota leapfrogged the automotive industry with its hybrid Prius vehicle in the early 2000s, and as a result of that progressivism, the company now dominates the hybrid market.
Toyota extends that style of thinking to its other products, always focusing on ways to make them safer, more reliable, and more appealing to consumers. Although Toyota’s decision making process may seem slow to some, its comprehensive approach to major decisions and planning put it far ahead of its rivals.

2362e881-8fd9-4b8d-ab26-b348ad1e5c0a1Toyota also has a laser-like focus on reducing waste. Toyota plants are models of efficiency, with employees constantly working to reduce the use of unneeded materials and to find ways to cut the amount of time spent on tasks while still turning out a quality product.

Toyota’s corporate values reveal their worth in their products, and the embrace of those products by the car-buying public.

Why a 2017 Camry?

Toyota has made a number of tweaks and upgrades to the Camry for 2017. For consumers considering a new Camry from their local Toyota dealer, consider these selling points:

  • Engine options – Toyota provides its consumers with plenty of powertrain options for the 2017 Camry. The base Camry offers a 2.5 liter four-cylinder engine that puts out 178 horsepower and 170 lb. ft. of torque. A V6 engine available on upper trim levels produces 268 horsepower and 248 lb. ft. of torque. The four cylinder and the V6 each are mated to a six-speed automatic transmission.

The four cylinder engine gets 24 mpg in the city and 33 mpg in highway driving. The V6 gets 21 mpg in urban driving and 30 mpg on the highway. These gas mileage figures make the Camry a worthy competitor to any other sedan in the market.

3a611b9a-b8b9-4195-bc36-fbdaf27c7d871Toyota dealers also offer a hybrid version of the vehicle that combines a 2.5 liter four cylinder engine which cranks out 156 horsepower and 156 lb. ft. of torque with an electric engine. The Toyota Camry Hybrid gets an impressive 42 mpg in the city and 38 mpg on the highway.

  • Exterior design – The 2017 Toyota Camry underwent a major redesign in 2015, and the new model retains much of the redesign’s exterior look. The new Camry is available in four trim levels – LE, XLE, SE, and XSE. The Camry has a sleek, athletic look that is much less stodgy than its predecessors. The base level Camry offers standard projector-beam halogens, as well as daytime running lights and a very attractive chrome upper grille. The upper trim levels offer more swanky exterior features, such as LED low and high beam headlights.

The base level Camry offers 16-inch steel wheels. Upper trim levels offer 17 or 18-inch alloy wheels. The new Camry gives consumers a wide palette of colors to choose from, including crème brulee mica, super white, predawn gray mica, blizzard pearl, cosmic gray mica, celestial silver metallic, midnight black metallic, ruby flare pearl, Parisian night pearl, and blue streak metallic.

  • Interior Design – While Toyota didn’t change much on the outside of the new Camry, the interior is a very different story. Toyota made some changes to the Camry’s cabin, using better quality materials and adding convenient storage options, as well as an upgraded infotainment system.

Toyota added premium soft-touch materials throughout the Camry cabin to improve the aesthetic appeal of the vehicle. Depending on the trim level of the vehicle purchased, consumers can opt for fabric or leather upholstery. The Camry’s console tray is larger, providing more storage space, and a convenient storage box in the vehicle has a power source that consumers can use to charge their personal electronics.

All new Camrys come equipped with a 4.2 inch thin film transistor screen that provides drivers with information about navigation, alerts, vehicle condition, and more. Buyers of the XLE, XLE Hybrid, and XSE 4-cylinder models also get the Qi Wireless Smartphone Charging system, an innovative new feature that makes smartphone charging on the road easier than ever before.

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  • Safety Features – The new Toyota Camry offers ironclad safety, as evidenced by the Camry being designated an Insurance Institute for Highway Safety Top Safety Pick+ for 2017. The new Camry offers a variety of electronic safety features that put it light years ahead of the competition.

All 2017 Camrys are equipped with 10 airbags and the STAR Safety System, which includes feature such as anti-lock brakes, electronic braking assistance, a brake force distribution system, traction control, and more. Buyers who opt for the new Camry’s Technology package also get automatic high beam lights, lane departure warning and dynamic cruise control.

The upper trim levels of the new Camry offer even more safety features, such as blind spot monitoring and a rear cross traffic warning. Top tier Camrys also offer the Safety Connect system, which provides road side assistance, collision notification, emergency assistance, and a stolen vehicle tracker.

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  • Value – Although Toyota made a number of improvements to the Camry for 2017, the automaker didn’t bump up the price of the vehicle. 2017 Camry prices remain the same as prices for the previous year’s model. The manufacturer’s suggested retail price for the base model remains at $23,070, while the MSRP for the V6 XSE comes in at about $31,370. The price for the Toyota Camry Hybrid typically ranges from $26,790 to $30,140. Toyota vehicles routinely retain much of their resale value, making them a smart buy.

Toyota’s commitment to quality doesn’t end with the Camry. It’s very telling that the second-best selling vehicle in the U.S. is another Toyota car – the Corolla. The Corolla sold more than 363,000 vehicles last year – a 7 percent increase from the previous year’s sales. For consumers seeking dependability and value from a vehicle, Toyota is the right choice.

Consumers looking for the best deals on Toyota Camrys and other new Toyotas in the Los Angeles area should pay a visit to North Hollywood Toyota. A longtime Los Angeles Toyota dealer, North Hollywood Toyota offers an unparalleled selection of new and used vehicles, and a highly trained and motivated sales staff. North Hollywood Toyota has a vehicle for every need and budget, and is ready to help you find the right car, truck, or SUV today.

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