Toyota Celebrates 50 Years with Special Edition Corolla

31c76f6d-164a-4f69-bdc9-ba279f369d9e1Toyota is giving its customers a present for its Corolla model’s 50th birthday – a special edition of the much-beloved vehicle. The 2017 Toyota Corolla Special Edition, soon to hit Toyota dealers in Los Angeles and around the U.S., will showcase the latest and greatest innovations by one of the world’s most respected automakers.

The Corolla has played a major role in Toyota’s success in becoming a dominant force in the world auto market. Toyota is showing its appreciation for its No. 1 vehicle – and the legions of consumers who love it – with the 50th Anniversary Special Edition.

The special edition of the Corolla will be a guaranteed collector’s item, as only 8,000 of these vehicles will be produced by the company. For Corolla enthusiasts, or consumers interested in a unique vehicle, the special edition is well worth their consideration.

Special Edition Features

Toyota has gone the extra mile to offer a quality product to consumers in its 50th Anniversary Special Edition Corolla, adding a number of amenities and stylistic features car enthusiasts will love.

d776d3f3-f045-4682-90cc-1c9b0afbb4411The special edition Corolla will include a number of exclusive features, such as:

  • 17 inch alloy wheels
  • A seven-inch high resolution touchscreen interface
  • A color 4.2 inch information display
  • A smart key system including push button start
  • Entune Audio Plus with connected navigation
  • LED headlights
  • A black cherry wood accented dash panel and door trim
  • Specially designed, high quality seats
  • Top shelf interior surfaces
  • Special 50th Anniversary Edition floor mats and badge
  • Moonroof optional

The anniversary edition of the Corolla will come in just three colors, silver, white, and a black-cherry color exclusive to this special edition.

A number of other groups and organizations are showing their love for the Corolla. The New York International Auto Show recently gave the special edition a prime place at the annual event. Also, a restored 1970 model will travel across the U.S., going from San Rafael, Calif. to Moline, Ill.

What Else Is New?

0644091e-a0c3-4097-9c27-8d309c97fcc81The regular version of the Toyota Corolla won’t disappoint drivers and Corolla enthusiasts. The new vehicle makes a number of improvements to the Corolla brand for 2017, providing an enhanced driving experience.

The new Corolla will offer roomier rear seats, a refreshed look, and new colors for consumers to choose from. The 2017 Corolla will also offer plenty of great tech options, such as standard Bluetooth connectivity, back-up camera, bi-LED headlights, Toyota Safety Sense-P, and more.

Toyota Sense-P offers a number of interesting electronic safety features consumers will love, such as pre-collision warnings with pedestrian detection, an adaptive cruise control system, automatic high beam headlights, a lane departure alert, and more. Toyota has done a fabulous job in incorporating technology into the new vehicle – a task many automakers struggle to execute.

What’s Under the Hood

The 2017 Corolla will carry over the previous year model’s engine. The standard engine is a 1.8 liter I-4 that generates 132 horsepower and 128 lb. ft. of torque. Eco models of the engine generate 140 horsepower and 126 lb. ft. of torque. The Corolla offers three transmissions, a six-speed manual transmission, a four-speed automatic, and a continuous variable transmission.

In tests, the Corolla goes from zero to 60 in 9.2 seconds, a good showing for its size and class.

The Corolla offers decent acceleration for its engine size, and automotive journalists have praised its smooth, quiet ride. With regard to fuel economy, the Corolla offers 31 combined mpg with the base package. The continuous variable transmission offers slightly better fuel economy – 32 mpg combined city and highway.

If you’re looking for a race car, the Corolla isn’t the car for you, but if you’re looking for a dependable, reliable commuter or family vehicle, the Corolla has you covered.

Corolla Safety

The Toyota Corolla has long enjoyed an excellent reputation for safety, and the 2017 model is likely to be no exception. The 2016 model of the Corolla earned a five-star overall rating from the National Highway Traffic Safety Administration. It also earned a perfect five-star rating for frontal impacts and side impacts.

The Insurance Institute for Highway Safety concurred with the NHTSA’s findings. The IIHS gave the Corolla its top “Good” rating for front and side impact crash tests, rear impact whiplash protection, and roof strength.

The evaluations by the NHTSA and IIHS make the decision simple – for consumers in search of a safe compact car they can entrust their family’s safety to, the new Corolla is an outstanding choice.

Corolla Value

The new Toyota Corolla is covered by a standard three-year, 36,000 mile warranty. Thanks to Toyota’s well-earned reputation for quality, chances are that drivers will never need the warranty, however.

9b431008-71d8-467c-9aac-04bdd9b124591The 2016 Toyota Corolla had a manufacturer’s suggested retail price of $20,123. Compared to near competitors the Nissan Versa, Chevrolet Sonic, and Ford Focus, the new Toyota Corolla offers an unbeatable combination of quality, reliability, and value. The 2017 Toyota Corolla will likely have a similar MSRP, although the special edition is likely to cost more. Toyota vehicles are known for retaining much of their value, and the Corolla will likely hold true to this trend.

The 50th Anniversary Special Edition Corolla is expected to appear in Toyota dealerships in the fall, along with the regular 2017 Corolla.

Fifty Years of Success

The Corolla is the world’s most popular vehicle of all time, having sold more than 43 million units over the past five decades. The vehicle has touched the lives of multitudes of people – millions have learned to drive on a Corolla, gone on their first date driving a Corolla, or relied upon a Corolla to take their children safely to school each morning.

The Corolla is the foundation of Toyota’s success. Although Japanese vehicles are synonymous with quality today, when the Corolla launched in the 1960s, Japanese imports were considered inferior vehicles. The Corolla worked to change that mindset. The vehicle quickly caught on in Japan, where it was launched in 1966. The vehicle began being sold in the U.S. in 1968, where it also achieved success.

96da218a-4284-4231-9042-ff857b34b4831Between 1965 and 1968, production of Corollas grew from 480,000 per year to 1.1 million. By 1970, the Corolla was the second best-selling import in the U.S.

The increasing quality and sales of the Toyota Corolla matched the company’s own rise to the top tier of auto manufacturers. Toyota and other Japanese automakers truly became contenders in the U.S. auto market after the oil crisis of the 1970s popularized the small, fuel efficient vehicles these manufacturers were producing.

In time, auto consumers realized that not only were Japanese cars very fuel-efficient, they also had build-quality and design superior to that of many automakers around the world. Toyota extended its reach to other vehicle markets, and by 2012 Toyota was the No. 1 auto maker in the world, outselling all other manufacturers.

The Corolla has undergone many redesigns over the years, with each focusing on improving quality and driver experience. The vehicle is currently in its 11th design generation. Corollas are manufactured around the world. Here in the U.S., Toyota dealerships are supplied by a manufacturing plant in Blue Springs, Mississippi.

b5e79577-6cbd-4e7c-b7c4-094680d7ae191For consumers looking for quality, reliability, and style, North Hollywood Toyota is the Los Angeles Toyota dealership offering the best in selection and service. North Hollywood Toyota, a full service Toyota dealership, has a wide inventory of new and pre-owned Toyotas, and a staff dedicated to helping consumers get the most value for their car-buying dollar. Visit today to learn more about the latest generation of Corollas and other quality Toyota vehicles.

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