Online Reviews Are Increasingly Influencing Purchase Decisions

Posted Thursday, Nov 17, 2016 by nhtwpprod

When you find yourself in the market for a new vehicle, what is the first thing you do? More often than not the answer to this question by consumers is that they figure out which vehicles interest them and then they get online to find customer reviews. Toyota of Hollywood can attribute many of their sales to the great reviews of Toyota vehicles that are available online.


Save Time and Effort

A Digital Air Strike survey recently showed that 50% of recent car buyers only visited one dealership to make their purchase. Gone are the days when you had to shop all over town and test drive several vehicles to find your new car. Because consumers are using social media and review sites to select and eliminate vehicles and dealerships, they are saving themselves valuable time and money that they previously would have spent searching for a new car.

Actual Customer Reviews

Many times, it is easy to locate an industry review of a vehicle, but, luckily, in the vastness of the Internet, you can also find reviews from actual customers. These reviews tend to be more honest and will give both the pros and cons of a certain vehicle as well as the dealership where it was purchased. If you have any doubts about the dealerships in your area, finding customer reviews is one way to be sure you’re dealing with a professional and honest dealership.

Consumer Reviews vs. Industry Reviews

When you read industry reviews, it is important to note that those people have not invested in the vehicle themselves; they are simply looking it over and taking it for a test drive. When you read consumer reviews, you’re seeing what people who use the vehicle every day have found out. This is more beneficial to your shopping than a list of mechanical attributes and tech features. Wouldn’t you rather know how the vehicle handles in the snow or extreme heat? Isn’t it helpful to know that while it has a sleek shape, it doesn’t corner very well? This is where consumer reviews are head and shoulders above industry reviews.


Did you know that whether you are buying a new or used car, nearly every dealership has a different pricing structure? This means that your online research will help you locate the best price for the build and options you want in a vehicle. You can even get an online quote and present it to different dealerships to see if anyone can match it. Your goal is to get the best vehicle for your driving needs while also keeping your budget under control. Online pricing and reviews can go a long way in helping you find the best deal on a new vehicle.

Once you’ve done your research and found a vehicle that has great consumer reviews, meets all the industry safety standards, and looks like it will be a good fit for you, then you can head to your chosen dealership to buy your car. The internet makes it easy to make a choice, and the professionals at North Hollywood Toyota will help you drive away in the new vehicle you’ve always dreamed of. So, come on down today and see what we can do for you!