It’s a Bird, It’s a Plane, It’s the Toyota Supra

Posted Friday, Jun 24, 2016 by nhtwpprod

The much-beloved Toyota Supra will soon be tearing up the highways again. Japanese automaker Toyota recently applied for a trademark application for the Supra with the European Union Intellectual Property Office. Toyota filed a similar request with U.S. authorities in 2014.

The message sent by the filings is clear – within a few years, the Supra will be back in Toyota dealership showrooms around the world. Enthusiasm for Toyota president Akio Toyoda, for developing an exciting new sports car, is further evidence that a new Supra is in the works for Toyota.

A Race Down Memory Lane

Toyota produced the Supra between 1978 and 2002. The Supra helped Toyota win prestige in the 80s and 90s, making Toyota a competitor in the sports car market. The vehicle was ahead of its time in many ways, and its well-regarded 2JZ twin-turbo engine is still remembered fondly by race car builders.

The Supra was a pop culture icon for much of its run. Versions of the Supra appeared in many movies, including the “Fast and Furious” series, as well as video games such as Gran Turismo, Need for Speed, and Forza Horizon 2, among others.

Toyota’s focus changed in the early 2000s to hybrids and other fuel sippers, and the Supra line was wound down by the car manufacturer. Trends in the automotive world always circle back around, however, and the advent of a new Supra is hotly anticipated by performance vehicle enthusiasts.

Hints of Things to Come

The Japanese automaker has yet to release any details about an upcoming reboot of the Supra, but automotive journalists have sussed out some tantalizing hints about a potential new Toyota Supra.

A recent partnership Toyota has embarked upon with BMW will likely result in shared components for a new Supra and BMW products. Toyota recently signed a chassis-sharing deal with BMW, and the chassis used for the BMW’s replacement for its Z4 will likely be used in a new Supra.

These arrangements are not uncommon in the automotive world, particularly in situations where the financials of a project such as developing a chassis for a two-seater sports car may be tough to sell to company big-shots. Fiat and Mazda recently partnered to share the MX-5 Miata’s underpinnings, for example.

The Supra was well known for its straight six engine, but Toyota currently doesn’t produce a straight six engine. BMW does, however, making the partnership between the two automakers a logical fit for developing a new Supra. Toyota has a similar arrangement with Subaru to use one of Subaru’s engines in its Toyota FT-86 model.

A new Supra may very likely look like the Toyota FT-1 concept vehicle which recently debuted at the 2014 Detroit Auto Show. The concept vehicle was very well received, but Toyota has said little about what it intends to do with it. It’s very probable that the FT-1 concept will be further developed into the new Supra.

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