Toyota to Rename 3 Scion Models

Posted Thursday, Mar 17, 2016 by nhtwpprod

When Toyota announced that it was going to end the Scion brand, many consumers were disappointed. The Scion line offered a variety of affordable and sporty family vehicles that quickly rolled off of Los Angeles car dealer’s lots since they were first introduced. Now that people are beginning to look into what to expect from car manufacturers for 2017, and preparing for the auto shows, Toyota has made an announcement that thrills Scion enthusiasts. Some Scions are not going away after all. Three of the former Scion models will be renamed and marketed as Toyota vehicles.

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Many times when a car manufacturer does away with a line, that’s the end of it. Those cars are gone forever and can only be found on used car lots. Toyota recognizes the impact that consumers have on their business and are making great strides by renaming these 3 models instead of getting rid of them completely.

A Rose by Any Other Name

This means that if you love the versatility of the sporty Scion FR-S, you can still get it, but now it will be called the 2017 Toyota 86. Two other former Scions will also be known by other names for the 2017 model year. The 2017 Toyota Corolla iM and the 2017 Toyota Yaris iA used to be simply the iA and iM Scion models. Neither of these vehicles is getting a big makeover—just a new name, but the 86 will be fully redesigned, offering new front and rear bumpers, LED headlights and tail lights, as well as increased horsepower and torque. “Enthusiasts have a strong association with the front-engine, rear-drive heritage of the ‘hachi-roku’ and the dynamic performance it offers,” says Bill Fay, a representative from Toyota. The big question in everyone’s mind, of course, is: Will these cars still be affordable? There’s no answer to that, just yet, but Toyota is known for quality, safety, and reasonable prices, so it should be a matter of getting what you pay for.

Rethinking Business Decisions

It isn’t often that a large company will admit to rethinking their decisions concerning their models, but Toyota Division Group Vice President Bill Fay explains how the renaming first came about. “When we announced the transition of Scion models to Toyota we hadn’t planned on changing the names of our cars, but by popular demand for our sports car, we decided to adopt the global name of 86.” This is an excellent way to show consumers that Toyota does listen to buyers and, despite feeling the need to end the Scion line, they will continue to make the best sellers from that line available.

Consumers, enthusiasts, and industry pros will get to meet the new models from Toyota at the New York International Auto Show, and the 86 will be available at Toyota dealerships in the fall. If you’re interested in owning a Scion, now is the time to visit Toyota dealers in Los Angeles and make a purchase, but, if you’d rather have the new and improved sporty Toyota 86, you’ll have to wait a few months. Keep an eye out for auto show reports to learn more about the old Scions’ reincarnations as Toyotas!

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