Toyota Goes Off Road for New Marketing Campaign

Posted Saturday, Oct 31, 2015 by nhtwpprod

Los Angeles Toyota dealers are reaping the benefits of the new action-packed marketing campaign by Toyota. If these broadcast commercials don’t make you want to drive a Toyota Tacoma, you may be missing the thrill-seeking gene. The multicultural campaign launched by Saatchi & Saatchi of Los Angeles and Conill are creative advertisements designed to attract those who are addicted to authentic and adventurous living without boundaries: people who like to drive and create dirt clouds and mud sprays.

The focal point of these commercials is the all new 2016 Toyota Tacoma. There are two broadcast spots. One features professional motocross riders and stunt people taking aim at the dust filled landscape while the Tacoma tears through the dirt. The other features a group of thrill seekers getting dirty and enjoying what is known as Tacoma spirit.

Let’s Go Places

While the Toyota “Let’s Go Places” theme has become well known over the past few years, this new marketing campaign takes viewers places that Toyota hasn’t ventured, enticing them to play in the great outdoors. Jack Hollis, group vice president of Marketing for Toyota Motor Sales, U.S.A. Inc. says, “I’m totally pumped that Toyota is introducing an all-new generation of the Tacoma. Tacoma is already the top-selling midsize pickup in America, and the 2016 builds off the off-road heritage of the last generation while giving guests the opportunity to take it along as they experience things as never before. I’m really excited for the road ahead.”

There’s a history behind Toyota trucks, and an expectation of Toyota drivers. The 2016 Tacoma strives to live up to both the history and the expectations of a modern midsize pickup truck. Playing in the dirt and exploring are just a few of the things you can do in a new Tacoma. They are ideal for work and play, family time, and hanging out with friends.

Not Just Commercials

Along with the two broadcast spots, Toyota is launching social media campaigns for Facebook and Twitter including dynamic videos that showcase the Tacoma in action. These are made available to social media users based on their interests, such as BMX racing, dirt bikes, ATV, snowboarding, and snowmobiling. Instagram will also have stop-motion video snippets showing Tacoma owners and their trucks at play. Tacoma owners can submit photos to be featured in the video series.

Jason Schragger, chief creative officer, Saatchi &Saatchi Los Angeles says, “This has to be one of my favorite campaigns since I arrived here a year ago. It was so much fun to get a little dirty and create authentic content that emulates what the Tacoma is all about. We not only wanted to ignite the passion for exploring the great outdoors, but also show that playing in the mud should never get old, even when you’re an adult.”

While it is often easy to overlook commercials, it may be hard to miss the 2016 Tacoma campaign since it will be broadcast and utilized on all your favorite social media outlets. If the new ads make you want to get out and get dirty, visit your Los Angeles Toyota dealer today. The new 2016 Toyota Tacoma is on sales lots now, waiting for you!